New York, NY (PRUnderground) July 4th, 2026
Millions of people around the world have already seen the breathtaking proposal atop New York City’s Empire State Building. The extraordinary images of renowned urban climbers Ivan Beerkus and Angela Nikolau instantly spread across international media and social platforms, becoming one of the most shared and unforgettable love stories of the year. Yet while audiences admired the courage, emotion, and spectacular skyline, very few asked a simple question: what brand was trusted during one of the most daring and iconic moments of the year?
The answer is Sofi&Co Family.
The international activewear brand, founded by young and talented designer and entrepreneur Sofiia Shcherbakova in Bali and loved by women around the world, unexpectedly found itself at the center of a global cultural moment. Angela Nikolau wore Sofi&Co while climbing one of the world’s most recognizable skyscrapers—an achievement demanding absolute confidence in every movement, every step, and every piece of clothing. When millions of people watched the proposal unfold high above New York City, they were also witnessing the performance of a brand designed for women who refuse to let limits define them.
For Sofi&Co, this was never about creating another fashionable outfit. It has always been about designing clothing that allows women to move freely, feel comfortable, and remain confident no matter where life takes them. Whether exploring a new city, traveling across continents, training, hiking, or standing hundreds of meters above the streets of Manhattan, every collection is created with one philosophy in mind: exceptional moments deserve exceptional comfort.
Unlike traditional advertising campaigns, this recognition could never have been bought. There were no commercial scripts, no staged production, and no carefully orchestrated brand placement. Instead, one of the most recognizable women in the world of urban climbing chose to wear Sofi&Co Family during one of the most unforgettable moments of her life. That authenticity transformed the brand into an unexpected symbol of confidence, freedom, and adventure.
The proposal atop the Empire State Building became far more than a romantic milestone. It became a global conversation about courage, trust, and living without fear. Behind those now-iconic photographs stood a brand whose purpose had already been fulfilled long before the cameras arrived. Sofi&Co wasn’t simply part of the story—it helped make the moment possible by providing apparel designed to perform under real conditions, where comfort is no longer a luxury but a necessity.
Every fabric, every silhouette, and every detail reflects the brand’s belief that women should never have to choose between performance and elegance. Sofi&Co Family creates activewear that moves with the body, adapts to every challenge, and inspires confidence in every environment. It is clothing created not only for workouts, but for extraordinary lives filled with unforgettable experiences.
Today, as millions continue sharing the remarkable proposal from the Empire State Building, Sofi&Co has become forever connected to one of the year’s most powerful visual stories. In a world where brands spend years searching for authentic recognition, Sofi&Co Family earned it naturally—by being exactly where it was meant to be, at the moment the world was watching.
Some brands become famous through advertising.
Others become unforgettable because they become part of history.
Sofi&Co is proud to be the brand behind one of the world’s most extraordinary proposals—a story of courage, love, freedom, and the belief that life’s greatest moments begin when you dare to climb higher.
About Sofico family
Founded in Bali, Indonesia by young and talented designer and entrepreneur Sofiia Shcherbakova
The brand creates premium activewear, basics, and swimwear for women who embrace movement, confidence, and adventure.
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Original Press Release.
